Why the $2 bill?
Well, not often do you see the North Coast grape harvest drop like it did in 2015 (sort of like a $2 bill)…unless it was from the recent Great Recession.
Due to the 23% drop in tonnage harvested (we were off by 60%!)…the amount of money to the vineyard’s in the North Bay reduced to $1.12B from $1.46B. However, due to the shortage of grapes the price went up 5% in Sonoma County…and the Pinot Noir average price was $3,500/ton. For those not in the business, this translates to just about $5/bottle (~55-60 cases/ton) just for average grapes before any processing starts which is more expensive! Grapes that make excellent wines are much more expensive and could be twice as much! Now you know why Pinot Noir in the Russian River Valley is expensive.